What I Do?
I turn growth strategy into operating reality — designing the systems that make revenue work.
Data Chaos to Data Confidence: Building the RevOps Data Layer
“You don’t rise to the level of your goals. You fall to…
No More Random Acts of Marketing: Building Campaigns Around Buying Groups
“If your marketing campaigns are still one-size-fits-all, you’re missing the mark. In…
Marketing, Meet Sales: How RevOps Forces the Funnel to Finally Work Together
“If your marketing team is throwing leads over the fence to sales,…
RevOps Isn’t a Role – It’s the Backbone of GTM Strategy
Let’s get one thing straight: RevOps isn’t the person who “owns Salesforce.”…
The Great RevOps Reset: Why GTM Strategies Are Broken (And How to Fix Them)
It’s 2025, and let’s be honest—your Go-to-Market (GTM) playbook is probably held…
The RevOps Operating System: Rewriting the GTM Playbook
Your roadmap to building a modern, aligned, and accountable revenue engine “We…