What I Do?
I turn growth strategy into operating reality — designing the systems that make revenue work.
Scaling Enterprise Growth Starts with RevOps: People, Process, Platforms—In That Order
When Executives at B2B enterprise organizations talk GTM, the conversation usually centers…
How to Operationalize Your ICP Across the Funnel
“Defining your ICP is strategy. Operationalizing it is execution. And RevOps is…
Tech Stacks Don’t Fix GTM Problems—Processes Do.
“If your GTM motion needs five platforms and a Slack channel just…
SLAs Are Dead. Long Live the Revenue Operating Cadence.
High-performing teams don’t chase SLAs. They move in sync. There’s a reason…
From Vanity to Value: The Metrics That Actually Move Revenue
“What gets measured gets managed. What gets mis-measured gets mistrusted.” Welcome to…
The Power of Revenue Intelligence: Turning GTM Noise into Signal
“If you have 17 dashboards but still can’t explain why revenue missed…