February 2025

Introduction: The Data Silo Dilemma Ever feel like your marketing, sales, and customer success teams are playing a never-ending game of telephone? Marketing swears “that target account was super engaged.” Sales claims “we never saw any signals.” Customer success asks, “Wait… this account converted?” Yep. That’s the reality of data silos—where every department hoards its […]

As a RevOps leader, you’re ensuring that strategy doesn’t just stay on paper but translates into real, revenue-driving action. Revenue growth isn’t a guessing game, it’s about data-backed decisions. And in a world where every account interaction matters, tracking the right metrics is what separates high-performing organizations from the rest. So, what should you be