March 2025

RevOps automation isn’t just a nice-to-have. It’s a critical driver of efficiency and revenue growth. It streamlines operations, reduces manual effort, and ensures GTM teams can focus on high-value activities rather than administrative tasks. But the real question isn’t whether to automate, it’s how much before things get too robotic. AI can handle the grunt […]

Let’s be honest—staring at dashboards all day doesn’t make you a data-driven leader. According to a McKinsey report, companies that effectively use data-driven decision-making are 23x more likely to acquire customers and 6x more likely to retain them, but if raw data alone were enough, every spreadsheet wizard would be running a Fortune 500 company.

Revenue leaders today are under more pressure than ever to prove marketing and sales impact on business outcomes. Yet, too often, go-to-market (GTM) teams celebrate surface-level success—MQLs, website traffic spikes, or email open rates—while missing the bigger picture: Are these metrics driving revenue? The reality is that vanity metrics create a false sense of achievement,