Melissa Werkenthin

RevOps automation isn’t just a nice-to-have. It’s a critical driver of efficiency and revenue growth. It streamlines operations, reduces manual effort, and ensures GTM teams can focus on high-value activities rather than administrative tasks. But the real question isn’t whether to automate, it’s how much before things get too robotic. AI can handle the grunt […]

Let’s be honest—staring at dashboards all day doesn’t make you a data-driven leader. According to a McKinsey report, companies that effectively use data-driven decision-making are 23x more likely to acquire customers and 6x more likely to retain them, but if raw data alone were enough, every spreadsheet wizard would be running a Fortune 500 company.

Revenue leaders today are under more pressure than ever to prove marketing and sales impact on business outcomes. Yet, too often, go-to-market (GTM) teams celebrate surface-level success—MQLs, website traffic spikes, or email open rates—while missing the bigger picture: Are these metrics driving revenue? The reality is that vanity metrics create a false sense of achievement,

Introduction: The Data Silo Dilemma Ever feel like your marketing, sales, and customer success teams are playing a never-ending game of telephone? Marketing swears “that target account was super engaged.” Sales claims “we never saw any signals.” Customer success asks, “Wait… this account converted?” Yep. That’s the reality of data silos—where every department hoards its

As a RevOps leader, you’re ensuring that strategy doesn’t just stay on paper but translates into real, revenue-driving action. Revenue growth isn’t a guessing game, it’s about data-backed decisions. And in a world where every account interaction matters, tracking the right metrics is what separates high-performing organizations from the rest. So, what should you be

Agility and efficiency are non-negotiable for staying competitive in today’s B2B enterprise landscape. These qualities are essential for fostering seamless collaboration, streamlining operations, and adapting to changing market demands. Revenue Operations (RevOps) serves as the backbone for aligning marketing, sales, and customer success to drive predictable revenue growth. By focusing on mapping processes, evaluating tools